Your payment gateway is one of the keys to your e-commerce business’ success. Although many merchants who use gateways are not entirely sure what they do, we can assure you that your e-commerce business cannot survive without one. Payment gateways are essentially online versions of the point-of-sale terminals at brick and mortar shops. They authorize card payments, process refunds, and void electronic transactions. Since gateways are often a mystery to their users, many merchants don’t realize that they could be missing out on three payment gateway options that can not only protect their merchant account, but increase their business volume and profitability as well.
For merchants selling different kinds of products, multiple merchant accounts are a necessity. If your product offerings remain within a specific category, like selling different types of nutritional supplements, then you may operate different sales funnels under the same merchant account. On the other hand, if you offer different product types, like selling supplements and clothing items, then using multiple merchant accounts is wise. A good rule of thumb is that if your products have different Standard Industrial Classification (SIC) codes, then you need a separate merchant account for processing the payments of each product.
There are numerous reasons why multiple businesses can’t operate under the same merchant account. Here is a quick rundown of why these accounts are necessary.