For merchants selling different kinds of products, multiple merchant accounts are a necessity. If your product offerings remain within a specific category, like selling different types of nutritional supplements, then you may operate different sales funnels under the same merchant account. On the other hand, if you offer different product types, like selling supplements and clothing items, then using multiple merchant accounts is wise. A good rule of thumb is that if your products have different Standard Industrial Classification (SIC) codes, then you need a separate merchant account for processing the payments of each product.
There are numerous reasons why multiple businesses can’t operate under the same merchant account. Here is a quick rundown of why these accounts are necessary.